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Barter Agreement Traduzione

the advertising trade has been and remains one of the most exploited practices in the field of advertising, as it is advantageous for both companies and television channels: on the one hand, it allows companies to save on the purchase of advertising space or to finance advertising campaigns with goods and services subject to their own production; On the other hand, it allows television broadcasters to obtain entertainment programs that are already funded and included in their schedules at a minimum cost. Originally, the term « barter » was the television format designed, financed and produced by a company for advertising purposes to be broadcast free of charge or for less pay by a television channel. This practice has its origins in the soap operas that the American Procter and Gamble had made since the 1970s. The change in advertising goods or exchanges consisted of a series of activities aimed at providing television or film programmes already financed and produced in exchange for their broadcast. In this way, small independent networks could receive programs of qualitative value at the lowest costs. Barter: literally, barter, that is, the exchange of goods and services without money. In advertising, the interchange is the payment of media advertising space made by a company through products and services of the company itself. The exchange company works in detail as an intermediary between the company and the publishers, buys advertising space from media owners (or more often from an advertiser or media centre) and sells them to the company in exchange for agreed goods or services. As a result, the trading company also proceeds to subsequently reposition products on the market in accordance with the terms and prices agreed with the manufacturer during the trading phase.

The sale is done exclusively by alternative channels through bartering, so as not to cause disruption in the market: for example, the sale to employees of affiliated companies or members of an adv store. Do you miss a translation, have you noticed a mistake or would you like to give us a compliment? Fill out our comment form. Your email address is optional and we only need to respond to your request in accordance with our privacy policy. With respect to bartering, the entity generally supplies the products covered by its main production to another company, known as exchange or advertising, in exchange for media plans to be used for its advertising campaigns.

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